Auto Sales - August 2010 Reporting
Automakers and analysts expected August auto sales to look bad
compared to last August's figures, which were inflated by Cash for
Clunkers. But last month was even worse than predicted.

The auto industry turned in its worst August for U.S. sales in 28 years.

While Cash for Clunkers skewed the year-over-year comparison, Jesse
Toprak, vice president of industry trends for TrueCar.com, raised
concerns that August U.S. auto sales totaled fewer than 1 million
vehicles, down from slightly more than 1 million in July, when historically
the two months tend to have comparable sales.

"What's actually more worrisome is we're supposed to be on a trajectory
up to recovery," he said.

One exception to the dismal sales trend was Chrysler Group, which
exceeded expectations with a rise of 7 percent to 99,611 compared to
last August, the company said. It's the automaker's fifth straight month of
year-over-year sales increases.

General Motors Corp., the biggest U.S. automaker, said sales fell 25
percent to 185,176 from 246,479 last August.

Ford saw sales fall 11 percent to 157,503 from 176,323 a year earlier for
its three main brands.

Toyota reported U.S. sales of 148,388 units, down 31 percent from last
year. Toyota had benefited tremendously from the government rebate
program and reported one of the industry's biggest year-over-year
declines.

For August compared with July, sales fell 3 percent at Honda, 7 percent
each at Nissan and Subaru, and 8 percent at Kia. All of them reported
bigger drops compared with August 2009 because of Clunkers sales.
August sales at Hyundai were essentially flat.
Meanwhile in China...

Auto sales in China, the world's biggest car market, rebounded in August as subsidies for energy-efficient vehicles and a stronger
currency spurred demand, while sales in the U.S. faltered.

Sales rose 55.7 percent over a year earlier to 1.21 million vehicles, up from 1 million vehicles the month before, the Cabinet's China
Automotive Technology and Research Center said Wednesday.

The increase compared with 17 percent year-on-year growth in July and 19.4 percent in June.

The upbeat news from China contrasted sharply with figures on U.S. auto sales, which had their worst August since 1983. General
Motors, Toyota, Honda and Ford all reported declines from the month before and from a year earlier.

Initial data showed U.S. sales in August at about 997,000, down 5 percent from July, according to AutoData Corp.

In China, though, sales of energy saving vehicles rose 32 percent to 129,600, the China Automotive Technology and Research Center
said in a report posted on its website.

Demand was also relatively strong for imported vehicles, as Japanese and European automakers increasingly focus on serving the
market for smaller, affordable cars, said its chairman, Zhao Hang, without giving specific figures.

A recent rise in the value of China's currency has also stimulated sales of imported cars. "That makes things cheaper," he said.

In June, China loosened controls that had kept its currency trading at about 6.83 yuan per U.S. dollar for over a year. Late Wednesday,
the yuan was trading at 6.8112 to the dollar.

The rebound in sales is good news for global automakers looking to China to drive sales amid weak global demand. Sales this year
are forecast to grow by no more than 20 percent, well off 2009's stunning 45 percent rise.

General Motors Co. reported that its sales in China rose 19.2 percent in August from the year before to 181,625 vehicles, with sales for
the first eight months of 2010 at 1.5 million units.

In the U.S., both GM and Ford Motor Co. said fell 11 percent in August from the year before, while Toyota Motor Corp. saw sales fall 34
percent.

The automotive center, one of several sources of monthly data on Chinese auto sales and production, estimated sales in January to
August at 9.5 million vehicles, up almost 32 percent from the same period of 2009.

Monthly sales growth had waned after March's 63 percent rise, prompting Beijing in June to renew subsidies of 3,000 yuan ($443) per
vehicle for fuel-efficient cars and small trucks.

Automakers have nonetheless begun cutting back on output to match slowing demand.

Production rose 10 percent in July to 1.2 million units, down slightly from July, the report said. Output in the first eight months rose 35.5
percent, to 10.9 million vehicles, it said.

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